2000 KM ABOARD A TRACTOR MOWER ACROSS ENGLAND, FRANCE, GERMANY, AUSTRIA AND ITALY
An adventure lasting 30 days, consisting of a two thousand kilometer trek across Europe on a lawn tractor. That’s the challenge taken up by 3 girls who will embark upon a unique journey from England to Italy – through France, Germany and Austria – that will test the girls’ nerves and the mower’s engine.
The drivers of the Bold & Gracious Tour are 3 girls who are determined to reach their goal: taking turns driving the lawn tractor and documenting their remarkable adventure in real time on the Web with a “ship’s log” consisting of stories, photos and videos.
The Bold and Gracious tour is organized by Kohler and Alpina, two international companies leader in the production of engines and of lawn mowing machines. Kohler and Alpina have developed a veritable social media strategy that exclusively employs relationship marketing to promote their brands in Europe.